Automotive Strategist
We are seeking an experienced Automotive Strategist who will be responsible for shaping and executing data-driven marketing and content strategies for automotive brands.
- Plaats Vianen
- Uren per week 40 uren per week
- Salaris Tussen €6000 en €7000 per maand
- Opleiding HBO/WO
- Vakgebied Creative
- Contracttype Loondienst
- Publicatiedatum 06 maart 2025
Over de functie
By combining industry insights, consumer behavior analysis, and brand positioning expertise, he/she will develop compelling narratives and the insights for campaigns that enhance brand identity, engagement, and conversion. He/she will work closely with creative, production, and account teams to ensure strategic alignment with business goals.
COMPETENCIES
- Strong understanding of the automotive industry, including emerging technologies, mobility trends, and consumer behavior.
- Ability to translate complex data into actionable insights and strategies.
- Experience in brand strategy, digital marketing, and content creation.
- Strong analytical mindset, with expertise in data-driven decision-making.
- Excellent communication and presentation skills to convey strategic vision.
- Ability to work in a fast-paced, project-driven environment.
KEY JOB RESPONSIBILITIES
- Develop and implement automotive brand strategies, ensuring alignment with market trends and consumer insights.
- Conduct in-depth research on automotive industry shifts, competitor positioning, and audience preferences.
- Collaborate with creative and production teams to translate strategies into impactful campaigns and content.
- Guide clients on digital transformation, emerging trends, and the future of automotive content.
- Support new business pitches with strategic insights and recommendations.
- Ensure content and campaigns align with brand tone, messaging, and objectives.
Over het bedrijf
We’re automotive content specialists that make car brands more successful by creating or transcreating automotive content that is impactful, on brand and strengthens the messaging house. Mayster was founded in 2016 and works for several leading car brands with a talented and highly skilled team of specialists that operate out of our innovative studio facilities in Vianen.
Our Freedom of Production philosophy not only ensures the best approach for each project for our clients, but also pushes us to constantly look for new solutions in the field of virtual production and AI tooling. By combining this mentality with our extensive automotive and creative experience, we offer our clients a skill set that matches the needs of an industry in transition.
Wat wij vragen
QUALIFICATIONS
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in strategy or planning roles, ideally in an automotive or advertising agency.
- Proficiency in market research tools and analytics platforms.
- Automotive (industry) experience is a strong plus.
- Fluency in Dutch and English is preferred.
- Ideally residing near Utrecht.
- A valid driver’s license is a plus.
Wat wij bieden
WHAT WE OFFER
Mayster provides a dynamic and stimulating work environment where innovation and creativity flourishes. Our culture is guided by our six core values:
#1 We fail and succeed together
#2 We serve our customers, not our egos
#3 We question standard agency practice and behavior
#4 We pride ourselves on delivering A-level work for A-level car brands
#5 We actively embrace new developments and are not afraid to kill our darlings
#6 We value each others time
As a valued member of our team, you will have the opportunity to contribute to exciting projects and advance your career in a growing sector.
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